Collage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story Few brands have made ingredient lists feel as approachable as The Ordinary. The best Ordinary products skip the smoke and mirrors in favor of names that showcase their active ingredients—Niacinamide 10% + Zinc 1%, Hyaluronic Acid…

Save StorySave this storySave StorySave this story Another beauty founder has been embroiled in the aftermath of Jeffrey Epstein’s decades-long abuses. Frédéric Fekkai, the hairstylist, salon owner, brand founder and executive, is being sued for damages under the Gender-Motivated Violence Act, a New York City-specific statute that permits survivors to…

Collage: Jemeria Davison; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story Ever spritz a fragrance only for it to disappear before lunch? The best long-lasting perfumes won’t quit on you. These days, we require more from our beauty products: foundations that stay in place for…

Photos: Getty ImagesSave StorySave this storySave StorySave this story They say if you got it, you should flaunt it. The fall makeup trends of 2026 are all in service of letting your best features take center stage, whether you want the focus to be on your lips, your lashes, or…

Photo: Getty ImagesSave StorySave this storySave StorySave this story If you’ve ever wondered what it would look like if a particularly stylish woman from 1968 suddenly materialized at the US Open in 2026, Maura Higgins has provided a pretty compelling answer. The Traitors alum showed up at the tennis tournament…

Illustration by Allure; Source images: Getty Images, Adobe StockSave StorySave this storySave StorySave this story “What do you mean that Ulta Beauty is one of Flock camera’s biggest customers?” a weary-looking Cheyenne Hunt asked her followers in a video posted to Instagram and TikTok on Wednesday. People quickly jumped into…

DysonSave StorySave this storySave StorySave this story Oral healthcare doesn’t often make the global news cycle, but earlier this week Dyson added a new gadget to its product lineup that inspired a flurry of headlines. And no, it’s not a mini vacuum for your teeth (although… Are you reading this…

James EmmermanSave StorySave this storySave StorySave this story The inaugural season of Allure Perspectives will explore one of the most controversial and medically researched parts of a woman’s body: breasts. Through expert interviews, personal stories, and historical context, the podcast series, hosted by editor in chief Jessica Cruel, will examine how…

Save StorySave this storySave StorySave this story Who says grandma can’t have a cinched waist? According to a new report on cosmetic trends from the American Society of Plastic Surgeons (ASPS), liposuction came out on top as America’s most popular cosmetic surgery procedure—but its core audience isn’t what you’d think.…

Benjamin VnukSave StorySave this storySave StorySave this story The best products for hair breakage have one common goal: keeping vulnerable strands from reaching their breaking point. And there's a lot working against them. Bleach, color, hot tools, UV exposure, aggressive brushing, and even the standard cycle of washing and drying…